Plans for law firm growth

Choose the plan that turns your website into a consultation engine

Start with a professional law firm website, booking, intake, CRM, media, custom domain, SEO controls, and AI-search-ready structure. Add AI when you want help capturing visitors, drafting attorney-reviewed content, and turning monthly SEO signals into practical improvements.

No setup fee Self-serve dashboard CRM worklists for leads that need action AI intake can help visitors request appointments Designed for search and AI answer readiness Practical recommendations, not vanity metrics Attorney approval before AI legal content publishes

Website + CRM

Counsel

$199/month

Firms that need the complete website, booking, intake, CRM, and domain foundation first.

Launch the foundation: website, templates, booking, intake, CRM, domain, essential SEO controls, and AI-search-ready page structure.

Best when you want the core growth system without AI automation.

AI role No AI automation. Best when the firm wants the core growth operating system without generated content or assistant features.

Up to 5 practice area pages Basic intake form Basic analytics No AI image generation

Professional law firm website
12 legal-specific templates
Custom domain and sitemap
Structured pages built for search and AI-answer readability
Consultation booking and basic intake
Basic CRM with lead tracking and follow-up worklists
Media library for logos, attorney photos, hero images, and documents

Choose Counsel

AI intake + content

Advocate

$299/month

Firms that want AI to help capture consultations and prepare attorney-reviewed content.

Add AI-assisted intake, attorney-reviewed content drafts, landing pages, AI-search content support, and safer profile or hero image generation.

Best when you want AI to help capture, organize, and draft, while attorneys approve legal content.

AI role AI can help visitors request appointments, summarize intake context, and draft blog/FAQ/meta content that improves clarity for search and AI answer tools, with attorney approval required.

4 blog drafts/month Up to 5 active landing pages 24 profile AI images/month 24 hero banner AI images/month

Everything in Counsel
AI intake assistant that collects lead info and helps visitors request appointments
4 attorney-review blog drafts per month
AI FAQ and meta title/description drafts
AI-prepared landing page brief workflow
Attorney-reviewed content drafts for AI-search readiness
Up to 5 active landing pages
AI images only for profile photo variations and hero banners

Choose Advocate

AI SEO engine

Partner

$499/month

Firms that want a monthly AI growth review across SEO, AI-search readiness, competitors, conversion paths, and analytics.

Layer in the monthly AI SEO engine, AI-search readiness review, competitor comparison, landing-page review, and conversion recommendations.

Best when you want a monthly growth review that explains what to improve next without ranking guarantees.

AI role AI turns site health, AI-search readiness checks, manually supplied competitor page links, Search Console/PageSpeed hooks, and conversion data into a prioritized improvement worklist.

Monthly AI SEO audit AI-search readiness review Competitor comparison Conversion recommendations Up to 10 active landing pages

Everything in Advocate
Monthly AI SEO audit with prioritized page fixes
AI-search readiness checks for schema, FAQs, attorney bios, local signals, and internal links
AI local competitor comparison from supplied competitor page links
AI conversion-rate recommendations from analytics and booking data
Search Console and PageSpeed integration hooks
Up to 10 active landing pages plus monthly review drafts
Six-month landing-page performance review and refresh suggestions

Choose Partner

Plan comparison

Compare the growth tools included in each tier

The plans are designed to match how a firm grows: publish the foundation, add AI-assisted intake and content, then use monthly SEO and conversion reviews to decide what to improve next.

Legal Growth OS plan comparison
Feature area	Counsel	Advocate	Partner
Website, templates, custom domain	Included	Included	Included
Booking, intake, CRM	Core tools with follow-up worklists	Enhanced with AI intake	Enhanced with advanced analytics
Media library	Upload, organize, describe, replace, and reuse files	Included	Included
AI intake assistant	Not included	Included	Included with priority job handling
AI content drafts	Not included	4 blog drafts/month	4 blog drafts/month plus landing page draft workflow
Landing pages	Core website pages	Up to 5 active landing pages	Up to 10 active landing pages plus performance review
AI image generation	Upload only	Profile photo variations and hero banners only	Profile photo variations and hero banners only
Search and AI-answer readiness	Basic SEO fields, sitemap, and structured page content	AI FAQ/meta drafts and attorney-reviewed content support	Monthly audit, competitor comparison, schema/FAQ checks, and conversion recommendations

Why the plans step up

Each tier adds a specific growth job, not a random feature bundle

Publish

Publish and capture

Counsel gives the firm a serious website, custom domain, booking, intake, CRM, media, and baseline SEO controls.

Assist

Let AI assist intake and drafting

Advocate adds AI intake and attorney-approved content drafts so visitors can request consultations and the firm has fresh review-ready marketing material.

Improve

Review SEO and conversion monthly

Partner adds the monthly AI SEO engine, AI-search readiness checks, competitor comparison, and conversion recommendations so the firm knows what to improve next.