Website + CRM + Legal AI starter
Counsel
$199/month
Best for firms that need the complete growth foundation before adding AI intake or monthly growth reviews.
Launch the foundation: professional law firm website, templates, booking, intake, lead CRM, domain support, SEO-ready structure, included setup, and starter Legal AI.
Best when you want the core growth system plus a controlled Legal AI starting point.
AI role
Starter Legal AI helps with legal workflow questions, preparation, and limited case workspace support while AI intake and content automation stay in higher tiers.
Legal AI: 50 general responses/month
Case AI: 100 responses/month
12 new case workspaces/month
250 document pages/month
- Professional law firm website
- Included launch setup and site migration
- 12 legal-specific templates
- Custom domain and sitemap
- Structured pages built for search and AI-answer readability
- Consultation booking and basic intake
- Basic CRM with lead tracking and follow-up priorities
- Legal AI starter allowance for attorney-supervised work
- Media library for logos, attorney photos, hero images, and documents
Start Counsel
AI intake + Legal AI
Advocate
$299/month
Best for firms that want AI to help capture, organize, and draft while the firm keeps control of what gets published.
Add AI-assisted intake, stronger Legal AI capacity, content drafts, landing page support, and AI-search content help.
Best when you want AI to help capture, organize, and draft while the firm keeps control of what gets published.
AI role
AI can help visitors request appointments, summarize intake context, support Legal AI work, and draft blog/FAQ/meta content while the firm keeps publishing control.
Legal AI: 100 general responses/month
Case AI: 200 responses/month
25 new case workspaces/month
500 document pages/month
- Everything in Counsel
- Standard Legal AI allowance for chat mode, case mode, and document analysis
- AI intake assistant that collects lead info and helps visitors request appointments
- 4 attorney-reviewed blog drafts per month
- AI FAQ and meta title/description drafts
- AI-prepared landing page brief workflow
- Attorney-reviewed content drafts for AI-search readiness
- Up to 5 active landing pages
- AI images only for profile photo variations and hero banners
Start Advocate
Expanded Legal AI + SEO/AEO engine
Partner
$499/month
Best for firms that want a monthly improvement path, not just a website and intake system.
Add expanded Legal AI capacity plus monthly SEO/AEO, competitor, landing-page, and conversion guidance.
Best when you want a monthly growth review that explains what to improve next without ranking guarantees.
AI role
AI turns Legal AI usage, site health, SEO/AEO checks, supplied competitor page links, Search Console and PageSpeed data, and conversion data into a prioritized improvement worklist.
Legal AI: 140 general responses/month
Case AI: 280 responses/month
35 new case workspaces/month
700 document pages/month
- Everything in Advocate
- Expanded Legal AI capacity for heavier case and document workflows
- Monthly SEO/AEO audit with prioritized page fixes
- AI-search readiness checks for schema, FAQs, attorney bios, local signals, and internal links
- AI local competitor comparison from supplied competitor page links
- AI conversion-rate recommendations from analytics and booking data
- Connects to Google Search Console and PageSpeed data
- Up to 10 active landing pages plus monthly review drafts
- Six-month landing-page performance review and refresh suggestions
Start Partner