Website basics
Home, services, attorneys, articles, contact, terms, privacy, disclaimer, and footer links should render and be easy to navigate.
Resource
Law firm website launch checklist
Use this checklist before sending traffic to a new law firm website or connecting a custom domain.
At a glance
A launch checklist should test the workflow, not just the homepage
The site is not ready until the public pages, forms, booking, notifications, CRM records, legal disclaimers, sitemap, robots, and mobile experience work together.
Conversion path
Test phone links, forms, booking requests, intake assistant settings, confirmations, and CRM lead creation.
SEO foundation
Review titles, descriptions, canonicals, sitemap, robots, schema, image alt text, internal links, and noindex settings.
Checklist
What to review
Use this practical checklist to identify what is ready and where professional review may still be useful.
- One clear H1 on every public page.
- Real attorney profile information and approved photos only.
- Phone, email, booking, and consultation CTAs tested on mobile.
- Forms protected with validation, CSRF, honeypot, and reCAPTCHA where configured.
- Sitemap includes only canonical indexable public URLs.
- Template previews and private dashboard pages are not indexable.
- Billing, email delivery, and launch settings verified before the site goes live.
Questions
Common questions
Should template previews be in the sitemap?
No. Template previews use fictional demo content and should be noindex and excluded from the sitemap.
Should the firm publish before attorney review?
No. Legal content should be reviewed before publishing.