Law firm growth software

Turn your law firm website into a client-acquisition system

Counsel connects a professional law firm website, consultation booking, basic intake, lead CRM, custom-domain support, and included launch setup and site migration for $199/month.

Included launch setup and site migration. No setup fee. No ranking, lead, revenue, or legal-outcome guarantees.

  • Included launch setup and site migration help firms move faster
  • Legal AI supports attorney-supervised chat, case workspaces, and document review
  • AI intake can route visitors into booking and lead CRM
Legal Growth OS dashboard with website setup, booking, intake, CRM, AI intake, and SEO navigation
Website, intake, CRM, and growth work in one workspace.

At a glance

What is Legal Growth OS?

Legal Growth OS is a law firm growth platform that connects your website, booking, intake, lead CRM, Legal AI, SEO/AEO guidance, and included launch setup so your firm can capture, organize, and follow up on more consultation opportunities from one system.

Built for consultations

One connected path from website visitor to organized lead

Legal Growth OS replaces the scattered mix of website tools, schedulers, forms, spreadsheets, AI tabs, and vague SEO reports with one law-firm-specific growth system.

Not another disconnected tool: the same account can control the website, intake, booking, CRM, Legal AI, content review, SEO/AEO fields, and monthly improvement work.

01

Launch a professional growth front door

Start with legal-specific templates, practice pages, attorney bios, clear CTAs, custom domain support, included launch setup, and site migration.

02

Turn visitors into consultation opportunities

Booking, intake forms, AI-assisted intake, and email notifications help visitors request help and give the firm useful context before follow-up.

03

Follow up before opportunities slip away

Lead CRM keeps inquiries, source details, notes, tasks, appointment status, and outcomes together so the firm knows what needs attention.

Legal Growth OS booking workspace showing consultation options, intake questions, schedules, and appointments

Simple operating flow

Launch, capture, follow up, improve

The platform gives the firm control without turning growth into a manual patchwork. Every public action can become useful context inside CRM and every AI action stays under firm control.

  1. LaunchUse included setup support, site migration, a legal website template, pages, bios, FAQs, landing pages, and calls to action.
  2. CaptureForms, booking, and AI intake collect information with required legal disclaimers.
  3. Work fasterLegal AI helps summarize documents, extract deadlines, prepare drafts, and organize case next steps for attorney review.
  4. ImproveSEO/AEO, AI-search, competitor, and conversion recommendations show what to review next without promising rankings or leads.

Counsel launch support

Your website, intake, and lead follow-up are set up with you

Counsel includes launch setup and site migration. We help move your approved core pages and assets, configure booking and basic intake, connect lead follow-up, and prepare the site for your firm’s review before launch.

Talk through your firm’s setup

Review what exists

Identify the approved pages, assets, domain, consultation path, and follow-up process that need to move.

Configure the foundation

Connect the website, booking, basic intake, lead CRM, and core follow-up workflow in one setup.

Firm review before launch

Your firm reviews the public pages and consultation path before the new site is made live.

AI for safer consultation capture

AI helps with intake, content, SEO, and AI-search readiness while the firm stays in control

Legal Growth OS focuses on clearer page structure, safer AI workflows, and practical recommendations that help visitors, search engines, and AI-assisted search tools understand the firm more confidently.

Law firm intake coordinator preparing a visitor consultation handoff

AI intake

AI can help visitors request consultations

The assistant can collect lead details, explain the consultation process, and offer booking next steps. It cannot give legal advice or evaluate case merits.

Law firm team reviewing Legal AI workflow and document analysis

Legal AI

Case workspaces and document analysis

Lawyers can use Legal AI for attorney-supervised preparation, document summaries, deadline extraction, response outlines, and confirmed next steps.

Legal Growth OS blog dashboard for attorney-reviewed AI content drafts

Attorney-reviewed content

AI drafts move through firm review

AI blog, FAQ, landing page, meta, and refresh drafts move through topic selection, review, approval, and publishing controls.

Legal Growth OS SEO Center dashboard with monthly audit score, worklist, and competitor comparison

Designed for AI search visibility

Monthly SEO/AEO guidance

Partner audits review titles, headings, schema, FAQs, internal links, speed, competitor pages, and conversion signals.

Legal-specific templates

Start with a polished law firm website

Template gallery See all 12 templates

Simple monthly plans

Choose the growth level your firm needs

Start with the website, booking, intake, lead CRM, and Legal AI foundation. Step up for AI-assisted intake, content support, larger Legal AI capacity, and monthly SEO/AEO + conversion guidance.

Compare plans

Website + CRM + Legal AI starter

Counsel

$199/month

Launch the foundation: professional law firm website, templates, booking, intake, lead CRM, domain support, SEO-ready structure, included setup, and starter Legal AI.

Best when you want the core growth system plus a controlled Legal AI starting point. Start Counsel

AI intake + Legal AI

Advocate

$299/month

Add AI-assisted intake, stronger Legal AI capacity, content drafts, landing page support, and AI-search content help.

Best when you want AI to help capture, organize, and draft while the firm keeps control of what gets published. Start Advocate

Expanded Legal AI + SEO/AEO engine

Partner

$499/month

Add expanded Legal AI capacity plus monthly SEO/AEO, competitor, landing-page, and conversion guidance.

Best when you want a monthly growth review that explains what to improve next without ranking guarantees. Start Partner

Connected law firm growth system

Launch the site, capture consultations, use Legal AI, manage leads, and keep improving from one platform

Talk Through My Counsel Setup