Plans after your template choice

Choose the growth level your firm needs

Every plan includes the legal-specific website foundation. Upgrade when you want AI-assisted intake, attorney-reviewed content drafts, and monthly SEO/AEO and conversion guidance.

Website + CRM + Legal AI starter

Counsel

$199/month

Best for firms that need the complete growth foundation before adding AI intake or monthly growth reviews.

Launch the foundation: professional law firm website, templates, booking, intake, lead CRM, domain support, SEO-ready structure, included setup, and starter Legal AI.

Best when you want the core growth system plus a controlled Legal AI starting point.

AI role Starter Legal AI helps with legal workflow questions, preparation, and limited case workspace support while AI intake and content automation stay in higher tiers.
Legal AI: 50 general responses/month Case AI: 100 responses/month 12 new case workspaces/month 250 document pages/month
  • Professional law firm website
  • Included launch setup and site migration
  • 12 legal-specific templates
  • Custom domain and sitemap
  • Structured pages built for search and AI-answer readability
  • Consultation booking and basic intake
  • Basic CRM with lead tracking and follow-up priorities
  • Legal AI starter allowance for attorney-supervised work
  • Media library for logos, attorney photos, hero images, and documents
Choose Counsel

AI intake + Legal AI

Advocate

$299/month

Best for firms that want AI to help capture, organize, and draft while the firm keeps control of what gets published.

Add AI-assisted intake, stronger Legal AI capacity, content drafts, landing page support, and AI-search content help.

Best when you want AI to help capture, organize, and draft while the firm keeps control of what gets published.

AI role AI can help visitors request appointments, summarize intake context, support Legal AI work, and draft blog/FAQ/meta content while the firm keeps publishing control.
Legal AI: 100 general responses/month Case AI: 200 responses/month 25 new case workspaces/month 500 document pages/month
  • Everything in Counsel
  • Standard Legal AI allowance for chat mode, case mode, and document analysis
  • AI intake assistant that collects lead info and helps visitors request appointments
  • 4 attorney-reviewed blog drafts per month
  • AI FAQ and meta title/description drafts
  • AI-prepared landing page brief workflow
  • Attorney-reviewed content drafts for AI-search readiness
  • Up to 5 active landing pages
  • AI images only for profile photo variations and hero banners
Choose Advocate

Expanded Legal AI + SEO/AEO engine

Partner

$499/month

Best for firms that want a monthly improvement path, not just a website and intake system.

Add expanded Legal AI capacity plus monthly SEO/AEO, competitor, landing-page, and conversion guidance.

Best when you want a monthly growth review that explains what to improve next without ranking guarantees.

AI role AI turns Legal AI usage, site health, SEO/AEO checks, supplied competitor page links, Search Console and PageSpeed data, and conversion data into a prioritized improvement worklist.
Legal AI: 140 general responses/month Case AI: 280 responses/month 35 new case workspaces/month 700 document pages/month
  • Everything in Advocate
  • Expanded Legal AI capacity for heavier case and document workflows
  • Monthly SEO/AEO audit with prioritized page fixes
  • AI-search readiness checks for schema, FAQs, attorney bios, local signals, and internal links
  • AI local competitor comparison from supplied competitor page links
  • AI conversion-rate recommendations from analytics and booking data
  • Connects to Google Search Console and PageSpeed data
  • Up to 10 active landing pages plus monthly review drafts
  • Six-month landing-page performance review and refresh suggestions
Choose Partner

Plan comparison

Compare the growth tools included in each tier

The plans step up from publishing the foundation to AI-assisted intake and content, then monthly SEO, competitor, and conversion recommendations.

Legal Growth OS plan comparison
Feature areaCounselAdvocatePartner
Website, templates, custom domainIncludedIncludedIncluded
Booking, intake, CRMCore tools with follow-up prioritiesEnhanced with AI intakeEnhanced with advanced analytics
Media libraryUpload, organize, describe, replace, and reuse filesIncludedIncluded
AI intake assistantNot includedIncludedIncluded, with priority processing
AI content draftsNot included4 blog drafts/month4 blog drafts/month plus landing page draft workflow
Landing pagesCore website pagesUp to 5 active landing pagesUp to 10 active landing pages plus performance review
AI image generationUpload onlyProfile photo variations and hero banners onlyProfile photo variations and hero banners only
Search and AI-answer readinessBasic SEO fields, sitemap, and structured page contentAI FAQ/meta drafts and attorney-reviewed content supportMonthly audit, competitor comparison, schema/FAQ checks, and conversion recommendations

Template marketplace

12 professional law firm website styles to choose from!

Open the full website preview, filter by practice focus in the gallery, and choose a starting point from the platform. Each template has its own HTML, CSS, color palette, page rhythm, navigation style, and AI-search-ready content structure.

Horizontal law firm template preview displayed in a professional conference room

Solo attorney guide

A focused starting point for solo firms

Choose a credible attorney profile, clear practice pages, mobile consultation actions, booking, intake, and organized follow-up before adding decorative complexity.