Technical and content checks
Review metadata, headings, internal links, image alt text, schema, sitemap, robots/noindex, broken links, and speed data.
Methodology
SEO audit methodology for law firms
The audit turns technical, content, local, AI-search, competitor, and conversion checks into a practical review worklist.
Plain answer
What the audit checks
The audit reviews whether important law firm pages are understandable, indexable, useful, safe, and connected to consultation behavior.
- No ranking promises
- Manual competitor page inputs
- Attorney review before legal content publishes
Local and trust signals
Review office details, attorney bios, practice pages, FAQs, disclaimers, contact paths, and clear service language.
Actionable output
Findings become prioritized issues, draft improvements, and page-level recommendations for attorney review.
Questions
Common questions
Is Search Console required?
No, but it improves query and page signal quality when connected.
Does the audit scrape Google?
No. Competitor page links are supplied by the firm unless an approved data provider is connected.